| Baghdad Soft Drinks Co (ISX: IBSD on the Iraq Stock Exchange) is a Soft drinks Bottling company in Iraq. It is the company that has the exclusive licence to sell Pepsi products in Iraq.
PepsiCo International’s franchise agreement authorises Baghdad Soft Drinks Company to produce and distribute PepsiCo’s Pepsi-Cola, Seven-Up and Mirinda soft drink brands. Share a Coke is an award-winning multi-national campaign in the mid 2010s created by Damian Damjanovski while at Ogilvy & Mather in Sydney Australia for Coca-Cola, where “Coca-Cola” is removed from the bottle on one side, and replaced by the phrase “Share a Coke with” followed by a person’s name. The campaign, which uses a list containing 250 of the country’s most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends. “Share a Coca-Cola Campaign” is about taking global brand and making it personal to consumers, giving them the chance to Share a personalised Cola with friends or loved ones and creating special moments of happiness, and memories. In 2014, we were able to deliver many more moments of happiness by giving everyone the chance to share, with over 1,000 names. The reaction to our campaign has been fantastic to watch and be part of. |
